The Promote projects will represent a £2.5 million investment in Belfast over 5 years. Promoting Belfast City Centre to increase the number of people who visit – for business, for retail and for leisure. This was a key area in which businesses in the Belfast One area wished to see investment and improvement.

Branding strategy

Belfast One has created a brand for Belfast City Centre in a recognisable and cohesive way so that our visitors know they are within a managed area and can expect high standards, this also enables the Belfast One businesses to promote themselves within a City Centre Collective.

 

Events

Belfast One has implemented an events calendar to draw people into and around the City Centre, as well as smaller, more focused and more frequent events will familiarise local visitors with the City Centre. These include:

  • Belfast Restaurant Week
  • Summer Cinema at City Hall
  • Belfast One-Way Edit Fashion Show
  • Santa’s Belfast Post Office
  • Great Belfast Busk Off
  • Easter Egg Hunt
  • Trick or Treat Belfast

If you would like further information on our upcoming events schedule and how your business can get involved, please contact us at info@BelfastOne.co.uk

Promotional campaigns

Businesses asked us to establish a consistent, year round promotional campaign – conveying the Belfast City Centre message to our target audience, using a variety of media resources. In Autumn 2016 we launched our brand with an integrated marketing campaign across offline and online advertising, and have built on this year-on-year with continual advertising campaigns, focusing on those within a 45 minute drive time of Belfast.

Website and Social Media

Belfast One has established a consumer social media and web presence to promote businesses within the BT1 area. If you would like to feature your business on our blog or social media, please contact info@BelfastOne.co.uk.

Market research and measuring success

We conduct continuous market research with consumers and businesses across the Belfast One area and use this information to tailor our marketing strategy with the ultimate goal of driving footfall into the City Centre. These reports are available to Belfast One businesses on a quarterly basis.

We are also have five footfall cameras in the Belfast One area in order to benchmark footfall into the City Centre and use this data to analyse the impact of our various projects and promotional campaigns. This information is available to businesses on a monthly basis. Register for footfall reports here.