The Promote projects will represent a £2.5 million investment in Belfast over 5 years. Promoting Belfast City Centre to increase the number of people who visit – for business, for retail and for leisure. This was a key area in which businesses in the Belfast One area wished to see investment and improvement.

Branding strategy

Belfast One has created a brand for Belfast City Centre in a recognisable and cohesive way so that our visitors know they are within a managed area and can expect high standards. The brand will also enable Belfast One businesses to promote themselves within a City Centre Collective.


Belfast One has implemented an annual events calendar to draw people into and around the City Centre. These include:

  • Belfast Restaurant Week
  • Summer Cinema at City Hall
  • Belfast One-Way Edit Fashion Show
  • Easter Egg Hunt
  • Halloween in Belfast
  • Christmas Campaign to include Santa’s Post Office
  • Chinese New Year
  • Dressing of the City Centre

If you would like further information on how your business can get involved, please contact us at

Promotional campaigns

Businesses asked us to establish a consistent, year round promotional campaign – conveying the Belfast City Centre message to our target audience, using a variety of media resources. In Autumn 2016 we launched our brand with an integrated marketing campaign across offline and online advertising, and have built on this year-on-year with continual marketing & Events campaigns, focusing on those within a 45 minute drive time of Belfast.

Website and Social Media

Belfast One has established a consumer social media and web presence to promote businesses within the BT1 area. If you would like to feature your business on our blog or social media, please contact

Market research and measuring success

We conduct continuous market research with consumers and businesses across the Belfast One area and use this information to tailor our marketing strategy with the ultimate goal of driving footfall into the City Centre. These reports are available to Belfast One businesses on a quarterly basis.

We also have five footfall cameras in the Belfast One area in order to benchmark footfall into the City Centre and use this data to analyse the impact of our various projects and promotional campaigns. This information is available to businesses on a monthly basis. Register for footfall reports here.

Belfast City Centre Gift Card

In partnership with Miconex, Belfast One has launched a gift card for the City Centre. All levy paying businesses can register for free to accept the gift card, and no additional technology or till alterations are required as it is a pre-paid MasterCard.

Find out more