LinkedIn Workshop

Join us to explore how LinkedIn is the most powerful social network for business to business relationships.

You will find out:

• The importance of creating valuable, engaging content to establish thought leadership and build your personal brand
• Best practices for creating effective content, such as using eye-catching visuals and crafting compelling headlines
• The importance of consistency and frequency in your content creation efforts

LinkedIn Company Pages:

• The benefits of posting on a LinkedIn Company Page, including increased visibility and credibility
• Best practices for optimizing your company page, such as using relevant keywords and including a clear description of your company
• Strategies for engaging with followers and promoting your page, such as sharing company updates and showcasing employee achievements

LinkedIn Groups:

• The benefits of joining and participating in LinkedIn Groups, including opportunities for networking and sharing expertise
• Tips for finding and joining relevant groups, as well as engaging in discussions and sharing content
• Strategies for creating and managing your own LinkedIn Group, including establishing clear rules and moderating discussion

Changes to the LinkedIn Platform:

• Recent updates and changes to LinkedIn, such as the redesign of the platform’s user interface and the addition of new features like LinkedIn Stories
• How these changes may impact your LinkedIn strategy, and ways to adapt and take advantage of new opportunities

Andy Hill runs Dokoo Digital, a social media marketing company and specialises in LinkedIn training and works with brands such as Deloitte, Sage, Ulster Bank and BT.

This workshop will take place on Zoom – a link will be sent to you for you to join on the day.

Max 2 per business.

Click here to register your place

We look forward to you joining us on Zoom!