29th September 2020


An initiative aimed at encouraging the public to #GiftTheCity and support Belfast City Centre businesses has been announced by the Business Improvement Districts: (BIDs) Destination CQ, Belfast One and Linen Quarter BID.

Funded and managed by the BIDs, the initiative is a call to the public to support the local economy through the Belfast City Centre Gift Card.

Over 155 businesses, from across the BIDs locations, are taking part with many more being added on a regular basis.  The versatility of the Belfast City Centre Gift Card means cardholders can choose to spread the spend wherever and whenever they like across a variety of places ranging from retail, health & beauty, bars, restaurants, and hotels. Safe and easy to use, the card is the perfect gift for friends, family and colleagues for all occasions as well as giving the gift of support to participating businesses.

The Belfast City Centre Gift Card is a Mastercard-based gift card that works in the same way as department store / shopping centre gift cards.  To purchase a card visit www.belfastgiftcard.co.uk, choose the amount, load it onto the card, purchase and #GiftTheCity.  Cards are valid for a year and can only be used at the business location.

Kathleen McBride from Belfast One said:

Working together on this joint BID’s initiative is essential during these difficult times. With over 155 shops, restaurants and businesses already taking part, and more signing up, we hope the gift card will encourage visitors and shoppers to support all those involved.