16th June 2022

Elmer’s is coming to town !!

From 20th June – 31st August, Elmer and 30 of his uniquely decorated friends will appear on the streets of Belfast to form the biggest-ever public art trail the city has seen, running for ten weeks until 31st August 2022.

With a blaze of colour and creativity, Elmer and his friends bring a ton of fun and laughter to our local area.  After what has been a difficult time for everyone, this Trail is a chance for the whole community to come together to recover, heal and have some fun! This free outdoor walking trail will provide a much-needed boost to everyone’s wellbeing and the local economy.

The trail will reflect the city’s history, it’s industrial heart, the cultural zones of the Belfast quarters and the many areas of natural beauty. You can do the trail your way – you might want to dip in and out of areas over the ten weeks, spend a weekend completing the trail, or if you are feeling energetic, do it all in a day!

The Trail is open to everyone and we hope that as many people as possible will explore all or parts of the fully accessible trail over the summer. You can pick up a copy of a beautifully hand-illustrated map at key town centre locations across Belfast or use the official Trail app to help you explore.

Download Elmer’s Big Belfast Trail app from the App Store or Google Play for FREE. It will show you the location of each Elmer and the herds of small Elmers, along with information about our Official Partners, Sponsors and artists. Each Elmer will have a unique app code. Once you tap the code into your mobile device, it will reveal some exciting rewards for you to download.

When their time in Belfast has ended the Herd will travel across Northern Ireland, stopping off for the weekend in Ballymena, Derry/Londonderry, Newry and Enniskillen and arriving back to Belfast for a final farewell on Saturday 8th  October 2022.

And after entertaining and bringing people together, the legacy of Elmer’s Big Belfast Trail continues as many of the sculptures will be auctioned to raise vital funds for local charity – Northern Ireland Hospice.

Get ready to have some fun and explore!