White Stuff began in the mid-eighties, when its ski-loving founders, George and Sean, started selling ‘Boys from the White Stuff‘ t-shirts and mad cow hats to fund their fun on the snow-covered slopes.

Six years later, the boys waved the French Alps goodbye and opened the first ever White Stuff shop in Battersea, South London. The rest, you might say, is history.

Today we’ve moved away from mad cow hats and sell beautiful womenswear, menswear and gift items featuring our exclusive, hand-drawn prints.