25th February 2022

Belfast One has signed up as an official sponsor of Elmer’s Big Belfast Trail

The trail will host a herd of uniquely-decorated sculptures inspired by David McKee’s best-selling books, Elmer the Patchwork Elephant. The sculptures will appear across the city in a fun-filled trailed for ten weeks.

The very special family-friendly event, organised by Northern Ireland Hospice in partnership with Wild in Art and Andersen Press, will be completely free for everyone to enjoy, as Elmer makes his mark on the city this summer.

Elmer’s Big Belfast Trail is sure to be an elephant-astic tourism draw that will put the buzz back into the city. The new attraction will deliver increased footfall for city centre businesses and offer an opportunity for shops, restaurants and other companies to promote themselves to an even wider audience.


Clare Maguire, Managing Director of Belfast One, said: “Belfast One is delighted to be sponsoring Elmer’s Big Belfast Trail. The Elmer Trail is a great initiative to get involved in and we feel it will bring a lot of fun and colour into the city centre.

“We have such wonderful local artists, so it will be great to see these designs showcased across the city in such a fun way and we feel it will enhance the city centre experience for our visitors.

“We are thrilled to support such an important cause and to work alongside Northern Ireland Hospice on this project.”


Lauren Doherty, Head of Commercial Marketing & Outreach at NI Hospice, said: “We’re delighted that Belfast One is joining the city-wide celebrations of Elmer’s Big Belfast Trail, and helping raise vital funds for the specialist palliative care offered by NI Hospice. Elmer is an unforgettable one-of-a-kind elephant, and the event will likewise prove to be unforgettable and incredible experience for Belfast One too.

“Many businesses are signing-up to be a part of a feel-good event that will bring communities and businesses together. It’s going to be a mass participation event taking place across the city, the exposure will boost awareness of a sponsor’s brand amongst customers, stakeholders and supporters through association with this high-profile event.”


Belfast One has signed up as a premium sponsor of Elmer’s Big Belfast Trail and has committed to a two-year partnership with Northern Ireland Hospice.

You can find out more about sponsorship opportunities or sign-up to get involved in Elmer’s Big Belfast Trail via elmerbelfast.co.uk/sponsors.