Belfast One – Belfast City Centre’s Business Improvement District (BID) – today revealed their new brand with the strapline – “Belfast One – Different Days”.

The new brand is part of the company’s strategy to promote Belfast City Centre as the number one destination in Northern Ireland to shop, eat, socialise and more.

Clare Maguire, Managing Director at Belfast One, said “The overarching goal of our five-year marketing strategy is to drive domestic footfall into the City Centre by promoting the fantastic retail, leisure, culture and entertainment offering we have here and showcasing what a brilliantly unique city Belfast is.

“Our new brand marks the first step towards this goal and it has been carefully developed to reflect the diverse people, experiences and places that make our City Centre a friendly, eclectic and vibrant place.”

Belfast One’s new website also launched today, alongside a promotional social media video featuring first-hand testimonials from the people of Belfast stating what they think makes their city best in Northern Ireland.

Clare continued: “We have also collaborated with Visit Belfast as part of their ‘Find Your Belfast’ autumn campaign, which highlights the abundance of things to see, discover and experience in Belfast this autumn – world-class events and festivals, fantastic shopping and great food.

“This has provided an excellent opportunity to increase our reach across our target audience with the common goal of promoting Belfast as a must-visit destination. We are delighted that this has helped make our brand visible around Northern Ireland for the past number of weeks.”

Clare concluded: “I look forward to continuing this partnership and the rollout of our fantastic new brand and campaigns in the weeks and months to come.”

John McDermott, brand director at AVB Brand said: “I am delighted and very proud to have worked alongside Belfast One on the design and concept of their new brand.

“From the outset it was imperative that we capture the ethos of Belfast One and really engage and excite the audiences with their vision for Belfast – this is an exciting new company with a very exciting strategy for our capital city and we at AVB Brand are thrilled to be part of this journey.”

Picture caption: John McDermott, Brand Director at AVB Brand, is pictured alongside Chris Suitor, Chairman of Belfast One and Clare Maguire, MD of Belfast One.