Get involved with Alive After Five!

Belfast One are running an advertising campaign to encourage workers to stay in Belfast City Centre after they finish work to shop, eat, drink and be entertained before going home and we want YOU to get involved!

About the campaign

Objective: Increase footfall into the city centre and increase sales for retail and hospitality businesses midweek after 5pm.

Target audience: Young professionals who work in the City Centre and have easy access to the city.

Key messages: The campaign will focus on the reasons why you should stay in Belfast after work:

  • Food and entertainment: The range of fantastic restaurants, live music and entertainment on offer.
  • Thursday late night shopping: The fantastic range of shops – from independents to big brands that you can’t get anywhere else in NI.
  • Timing: Skip rush hour and spend an extra hour or two experiencing the city and what it has to offer, then have a quicker journey home.

Promotional channels: Outdoor advertising, online guides, social media, videos, dedicated web page featuring offers and events.